If you own a small to medium-sized business and are still developing your market share then you might be a candidate for a free marketing audit from an advertising agency. This can allow your company to see what your competitors are doing to grow their business. It can also allow you to see what you can do to improve the performance of your website so that it attracts more visitors and ultimately sales. The free marketing audit is an audit of your current marketing practices as well as your ability to utilize new online marketing strategies.
Many small businesses don’t realize how important a website is in today’s competitive world. While there are several traditional marketing tactics you can use, such as direct mail, TV, and radio ads, the introduction of the Internet has changed the face of marketing forever. Today consumers shop online before making a purchase anywhere else. The presence of the Internet has made the Internet the number one tool for businesses to reach their customers. A free marketing audit will give your company a chance to look at how well your website is currently being used.
With a free marketing audit, you will be able to take a closer look at the overall layout of your website. It will look at the navigation structure, the layout of images and text, and the overall color scheme. You will want to pay close attention to these elements because they are going to dictate how accessible your site is to potential customers. You may have a layout that makes entering your website confusing. Or you may have text that is difficult to read. Either way, you need to make changes that will make your website user-friendly.
You also want to look at the backlinks your website has. This can be a tricky thing to determine because the quality of backlinks can vary. You will have a hard time justifying any link on your website if there are no relevant one-way backlinks. A free marketing audit can help you correct this problem so that your website becomes more effective.
Another factor that a free marketing audit will be able to look at is the number of backlinks that exist on your site. There is a fine balance between getting a high number of backlinks and spamming the search engines. A good free marketing audit will help you find the best approach to considering this aspect of your website. Ideally, you will not have any spam links on your site. But you want to make sure that the links are all heading towards your main website page.
The content on your website is another important part of your site. A free marketing audit will help you identify where you need improvements in your content. Content that is poorly written or has misspelled words will not be worth anyone’s time. Your audience will become bored with your website very quickly.
If you want to run an effective website then there are several features that you need to be using. These features can all be found on a free marketing audit. You may not think of them when you start to build your website, but they will make a huge difference. Features such as RSS feeds, polls, bookmarking and the ability to connect with other websites will all help you increase the effectiveness of your website. All of these features will help to make it easy for your audience to visit your website and return later.
When you have a free marketing audit completed then you can concentrate on the features that you feel are most important. You must spend time on these features. The more time and effort you put into them the more effective your website will become. The benefits of having a well-designed website are huge, and you should never overlook them.