It seems that eCommerce stores are all the rage these days. If you want to do something online that’s really going to get your attention and help you make some serious money, consider becoming a retailer of eCommerce store merchandise. In this economy, any extra money is good, especially when there are so many people out of work and down on their luck. But just like any other type of business, it’s not all sunshine and rainbows.
One of the key things you need to have is an eCommerce website that is both efficient and attracts higher conversions. There are many ways to do this, but the most important point is that you need to understand what these conversions mean. There are two types: direct and indirect. These are your customers’ direct impressions of your site and your overall performance as a seller.
The first thing you need to do is upgrade your Woocommerce shopping cart from WordPress to a hosted server from HostGator. You can do this through the upgrade function in the Dashboard. From there, you will also need to sign up for their free account, which will give you access to their support team and their plugin library. This upgrade is a one-time fee, and there are no ongoing costs. HostGator will also provide you with access to their blog and their product management system, which will increase your eCommerce store’s functionality and bring more buyers and deeper insights into your products.
Another way to increase your eCommerce store’s conversion rate is by getting solid social media marketing in place. The most popular social media outlets today are Facebook, Twitter, LinkedIn, and Pinterest. And of course, you can use Facebook and Twitter to promote the products and services that you’re offering. Your customers are already on these sites, so you don’t have to waste their time signing up or updating their status messages. With a few updates on your Facebook page or Twitter feed, you can definitely get them hooked.
If you have an eCommerce platform installed in WordPress, you should immediately look into WordPress themes and plugins. Some of the most popular themes are FreshCouture, KickApps, and Yeoman. By getting your own blog, you can streamline the sales process of your online store. With a blog, you can provide updated and helpful information for potential customers. With your own blog, you’ll be able to engage with your clients directly, providing a level of trust and connection that will help you build relationships with your customers. Your customers will also appreciate the ease of updating content, as they don’t have to go looking for a WordPress website.
A final way to expand your eCommerce store is to invest in pay-per-click (PPC) marketing. Pay-per-click enables entrepreneurs to advertise their online business in major search engines like Google, Yahoo, and Bing. PPC advertising is a cost-effective way to increase traffic to your website, which in turn can increase profits. With Google’s AdWords, advertisers can target specific keywords that will bring them, visitors, resulting in increased revenue.
Social media is another tool that many business owners overlook when setting up their eCommerce site. Social media allows entrepreneurs to connect with their customers on a more personal level. Business owners can use their social media profiles to promote current specials or upcoming events. They can also invite customers to connect through their social media pages. With a properly executed social media campaign, an entrepreneur can boost traffic to their site, generate leads, and build their reputation as experts in their field.
Many entrepreneurs who own eCommerce stores fail because they spend too much time worrying about product management, inventory, and shipping. While these aspects are vital to making a profit, you should also have a mobile-friendly eCommerce store. Hosting space for your online business should be flexible and customizable, allowing you to set up a store on any size of the loading screen. You should also research the best web hosting companies available. Check This Site and start hosting free space for a set number of years may not be worth the money spent to get started.